Considering the audience profiling...

Having done the activity of audience profiling, we have decided that our target audeince is going to 16-40. We know that this a broad audience but we feel that 30 was quite young and 40 year old's will be more likely to have experienced having a child running away. We also feel that the genre of our song will appeal to a more older audience as when they grew up they would of mostly experienced listening to this genre of music.