Theories are music video could follow...

I have been thinking of some of the theories that our music video could follow, and i found on the A2 media blog "Steve Archer's Theory" It says that "There needs to be a stong and coherent relationship between narrative and performance in music promos" I feel this could make our video stronger we need to show that our narrative is linked to the music. It allows says "Music videos will cut between a narrative and a perfomance of the song by the band" We are going to apply this to our music video because we will show the band singing the song and also the narrative telling the story of the song. I feel that this will be important for our music video because the audience will then become more connected with our music video.
Another theory that i thought was interesting and that we could apply to our music video is "Andrew Goodwin's Theory" One of his theories that we are going to use is "Close-ups should always be included" We are going to use this in our video so the audience get a feel of our character. We will also try and find some other music video theories to use.